By: David Hilman, Chief Operating Officer When was the last time your patient support program perfectly aligned with the patient journey, solving all the critical gaps in positioning your brand for success? Time and time again, the same solutions are implemented for...
Challenge The clients existing program was administered by a company owned subsidiary and a large national PBM owned mail order pharmacy. The patient experience with this program was disjointed and sterile. On one hand, the interactions were in alignment with...
